Branding & Strategy

BW GLOBAL is located in Abbotsford, BC. They work with growers to ensure that their crops yield the best results regardless of the external weather.

They wanted a brand that would better represent the ground breaking work they were doing in food systems. While they operate out of a small municipality in rural BC they outfit some of the largest food producers in the world.

The design of the new brand is focused on the three key concepts; growth, global support and the shape of their unique greenhouses. It was paramount to the project that the new brand be represented well whether on printed material, team clothing or from a long distance away on their greenhouses.